The Digital Marketing Space Becomes More Competitive By The Day
Online Marketing Services
Watch your business grow
.Step 1
ONLINE MARKETING STRATEGY
ONLINE MARKETING STRATEGY
CREATED TO CATER TO YOUR NEEDS
We work with you to set a strategic direction to improve your online marketing presence.
When it comes to online marketing, there is no one-size-fits-all approach. The best way to grow your business online is to create a digital marketing strategy that is tailored to your specific needs and goals.
There are a number of factors to consider when developing a digital marketing strategy, including your target audience, your budget, and the platforms you want to use.
There are a variety of online marketing tactics that can be used to reach your target audience, from pay-per-click advertising to social media marketing. The key is to find the tactics that work best for your business. By developing an effective digital marketing strategy, you can reach more customers online and grow your business.
ANALYSE ONLINE MARKETING DATA
Online marketing data can be extremely helpful in understanding how your marketing efforts are performing. By looking at this data, you can get insights into which marketing channels are bringing people to your website, what people are doing on your site, and how they’re interacting with your online content.
COMPREHENSIVE INSIGHT TO YOUR AUDIENCE
Audience insights are essential for any business or organisation that wants to be successful. By analysing your target market, you can develop a better understanding of who your customers are, what they want, and how best to reach them.
WE HAVE A VARIETY OF SEO SERVICES TO ASSIST YOUR BUSINESS:
SEO AUDIT
A great way to scope out what you need and where the opportunities lie
MOBILE SEO
For businesses that want to attract a mobile audience, as well as for those who want to optimise their existing mobile platform
LOCAL AUDIT
For businesses with a physical location or customers in a specific area, SEO can help to target a local audience
INTERNATIONAL AUDIT
For businesses that want to reach an international audience and grow their brand in new territories
.Step 2
Search Engine Optimisation
Search Engine Optimisation
Be seen & drive traffic to your website
Improve your Google ranking, drive traffic to your site and increase brand awareness.
SEO stands for Search Engine Optimisation and is the practice of optimizing a website to rank higher in Google search results.
There are many factors that contribute to a website’s ranking in Google, including the quality and quantity of backlinks, the age of the domain, the relevance of the keywords used, and the quality of the content.
SEO is an ongoing process, and it is important to regularly update and improve your website in order to maintain a high ranking.
If you are not using SEO, you are missing out on an important opportunity to improve your website’s traffic and visibility.
.Step 3
ONLINE MARKETING ANALYTICS & REPORTING
ONLINE MARKETING ANALYTICS & REPORTING
GET INSIGHT & ACT ON RESULTS
People go on digital journeys every day, these human stories and experiences combine with others to form patterns of behaviour.
Our team analyses relevant data to capture these patterns and stories. A perfect digital strategy relies on this data to drive it forward.
Let us unlock the insight hidden in your website analytics data so you can stay relevant to your audience and ahead of your competition.
Haptic provides expert consultancy and services to give you the insight of analysis your business needs to succeed.
We analyse media channels as well as site data to help make informed strategic decisions and ultimately provide accurate data on return on investment.
We also provide the resources and ongoing support you need to achieve this strategy.
Whether through in-housing, on-boarding, training or consulting, our strategies are designed to work around your business and give you the competitive edge.
Nothing prepares your brand for success better than data-driven analysis and detailed insight.
Whether it’s to better understand the effect of a marketing campaign, to deep-dive into the user journey or to inform your strategic decisions, an investment in web analytics is essential.
We have a variety of analytics services to assist your business:
Each consultancy engagement we undertake varies considerably, but here are a few things we check for each account:
BEHAVIORAL TRACKING
To give your digital target audience the most relevant or fulfilling experience possible, you must be able to gauge your audience’s true purpose.
Behavioural analytics reveals new insights into the behaviour of consumers online.
Behavioural data is the very basic data that’s generated every time a user clicks, swipes, or navigates a site or app.
Haptic can view the data as a whole to understand which behaviours are most common, or look at user journeys, also called user flows, which show the order in which users took the actions.
This identifies if users are losing interest or getting stuck at a certain point in their digital journey. Behavioural analysis relies on behavioural data.
ONLINE MARKETING GOALS & ECOMMERCE
Having properly configured goals allows Analytics to provide you with critical information to evaluate the effectiveness of your online business and marketing campaigns.
Ecommerce websites aren’t always configured to track success in the best way.
You often need a specific installation in your analytics package to be able to track certain data.
Setting goals helps to compare and track conversions, measure changes and improvements to your site or app.
If you require product-level insight and detailed basket abandonment reporting, then you will almost certainly benefit from a fuller implementation.
ONLINE MARKETING DASHBOARD
Unlock your data with interactive dashboards and beautiful reports that inspire smarter business decisions.
Get a complete view of your digital performance with real-time dashboards. Immediately detect and analyse trends and behaviours of your customers.
We build custom dashboards in either Google Analytics or Google Data Studio so that you can track your website performance in real time.
The business metrics that you would like to track are visualised in a live dashboard that is easy to read, and enables you to make business decisions and adjustments in response to real-time customer data.
